API, SDK???? Understanding the Mobile App Technology

When it comes to digital and mobile technology, you will hear a lot of acronyms and you may not understand most of them. Most of the people don’t know the meanings of the jargons and understand the technical terms. It’s understandable. If you don’t work with them, there is no reason that you should have knowledge about SDKs or API...

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The Most Effective App Monetization Models

The Mobile app market has been thriving now for a number of years and it has shown no signs of slowing down too. In fact, we are already witnessing record number of downloads and consumer spending month on month. In 2017 downloads on both Apple’s App Store and Google Play touched 26 billion globally. The revenue generated from apps reached a...

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Why Mobile Display Advertising could become bigger than most marketing forms?

Over the years, marketers have been using both SEO and SEA to realize their business potentials. Companies and marketers using both these forms of marketing have achieved considerable results. One of the latest alternatives to SEO and SEA, gaining worldwide attention, is Mobile Display Advertising (MDA). In the recent years, Mobile Display Advertis...

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Let Your Apps Earn Money For You

We all have been hearing that Android app revenues are all set to top the iOS revenue in 2017 and that global app market revenue is also expected to reach $102 billion by 2020. One can easily be forgiven for thinking that each and every App developer is growing his bank account by the day. However shockingly as per data from Vision Mobile, 64 per c...

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Top Mobile App Monetization Methods

Downloading of Free apps have always outnumbered the paid apps, whereby making them more profitable. Raising the doubts and questions regarding the feasibility and profitability of the paid apps. Even though the percentage of paid app revenues have decreased considerable to 37.8 % from an earlier 75.9%, we need to understand that the mobile app mar...

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