SDKs for Mobile Apps

As a developer developing and creating a new mobile app, you have an option to choose from two software development kits (SDKs), bundled and unbundled. It is normally perceived that it's easier to choose a bundled SDK, as all the integrations and testing are completed in advance for the developers. However, it is important to elucidate the percepti...

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How mobile marketing can accelerate to increase your app's revenue??

With the increasing usage of mobile digital devices like smart phones, tablets and laptops; access to a large number of sources of information from across the globe has facilitated connectivity to any person or anything around the whole world. Wide and extensive usage of smartphones and mobile digital devices has given a boost to mobile marketing m...

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Which Ad Formats are the best for Monetization?

One of the crucial decisions developers need to make when planning their ad monetization strategy, is choosing the right ad formats for their app. A large number of ad formats are available to choose from, hence there is no reason to interrupt the user experience with inappropriate or unneeded ads. Alternatively, developers can improve the user exp...

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Tips to increase your eCPM

eCPM is a term which is often talked about and used in the mobile advertising world. But it is not simple to understand and can be confusing, especially for new developers who want to earn money from their apps using in-app advertising. What is eCPM? eCPM is a measure used by an ad publisher to check their ad monetization performance. The full f...

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How does Ad Mediation help Mobile Publishers?

Most of the mobile publishers have more inventory with them than they can sell through any single ad network. To make the most of their fill rates and to sell larger amount of their inventory, most publishers prefer working with several ad networks at the same time. Ad network performance varies for each publisher, as some networks offer better per...

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